PR Log (Press Release) –
Nov 23, 2009 – Execflyer recently worked alongside Brighton based Pegasus PR, to provide helicopter charter transport as part of a regional launch for a new eye care product from Bausch and Lomb – Ocuvite Complete.
The brief was to transport over 20 journalists and key Bausch and Lomb representatives to a series of lunchtime briefings, designed to introduce the new product and educate more fully on age-related macular degeneration – the UK’s leading cause of blindness. With helicopters departing Bristol, Cardiff, Nottingham, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh, Pegasus and the team at Execflyer worked for two months planning the events, ensuring that venues, drivers, helicopters and landing sites were all prepared. Passengers were transported in VIP helicopters including the Agusta 109, Eurocopter EC135 and the AS 355 Twin Squirrel. Given the weather that the UK experienced in the last two weeks, all parties involved made an exceptional effort to ensure that all flights went without a hitch.
Stuart Hehir, director of Pegasus commented, “We have been highly impressed by the level of professionalism and attention to detail in the planning and operation of this potentially complex series of events. Our priority was to ensure that the briefings went as smoothly as possible and this was certainly the case, with many journalists actively emailing us to say how enjoyable the transport had been. I would happily recommend the team at Execflyer and we will certainly be using them for all our future chartering needs.”
Steven Moth, director of Execflyer added “My thanks go to all operators and crew that were involved in this tour of the UK. Weather factors were certainly against us on most days, though the planning and expertise of all parties involved ensured that we managed to fly all but one sector which was affected by fog. Pegasus did an exceptional job and their attention to detail as well as clear communication were important components in completing these charter trips”.
For more information on:
Execflyer Air Charter visit www.execflyer.com
Pegasus PR visit www.pegasuspr.co.uk
Bausch and Lomb visit www.bausch.com
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